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The Impact of Video on Digital Marketing

Since the first video was uploaded to the internet in 2005, video has become the preferred means of getting information and entertainment for most internet users. In fact, 72% of customers said they would rather learn about a product or service from a video. Additionally, 84% of people say they’ve been persuaded to buy a product by watching a brand’s video. Video marketing is a powerful tool to engage with your target audience and generate sales, and it’s only becoming more important.

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Nov 5
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Meet Brandon Wells

Brandon Wells is a Senior Web Developer that works alongside other members of the IW Team to create dynamic, mobile-friendly platforms that our customers can navigate and update with ease.

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Sep 1
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Could Email Marketing Grow Your Business?

Email marketing offers some unique advantages to your business’s digital marketing strategy. When used correctly, email marketing can be an extremely cost-effective and powerful way of promoting your business and producing more sales. Though there are certain challenges to consider, once you know how to use it, email marketing can be a strong asset to your digital marketing strategy.

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Aug 20
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Meet Shannon Krupka

Shannon Krupka is the Senior Designer and Project Manager Shannon’s role at Integrated Webworks. She strives to create dynamic, effective, and innovative designs for websites, apps, and web applications. She pushes to bring a meaningful and measurable impact to our client’s websites, aiming to give the best product possible for our client’s future success. Shannon makes it a point to work with our clients as much as possible to help build and expand on their ideas and how to implement them to expand their businesses.

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Jul 21
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What is OTT?

Let’s start with the basics. OTT stands for “over-the-top” because originally all OTT devices were placed on top of a televisions set’s cable box. Now, the word OTT refers to a device that streams video over the internet onto a TV screen and is not a desktop, laptop, or mobile device. Examples of OTT devices include Smart TVs, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other devices.

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Jul 16
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Geofencing Jacksonville

Is Geofencing right for your Business?

Geofencing is a marketing strategy where a geographic boundary is placed around a point of interest. Devices that are already within the geofence, or have entered inside the geofence in the past can be targeted with digital ads.

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May 6
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Our Customer Portal App is Live!

We have great news for Integrated Webworks’ clients. Integrated Webworks has launched an app for iOS and Android smartphones. Available only for Integrated Webworks’ current customers, the IWW app offers the same features as the desktop version of the customer portal. On the app, IWW customers can:

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Apr 12
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