Since the first video was uploaded to the internet in 2005, video has become the preferred means of getting information and entertainment for most internet users. In fact, 72% of customers said they would rather learn about a product or service from a video. Additionally, 84% of people say they’ve been persuaded to buy a product by watching a brand’s video. Video marketing is a powerful tool to engage with your target audience and generate sales, and it’s only becoming more important.
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