With the ever growing broadband users in the United States, and the move to faster connection speeds, video has become a mainstream tool. You only need to look at the most popular sites on the Internet and see that Youtube is the 3rd most popular website in the world. It is estimated that 77% of Internet users in the United States have broadband access. If you’re not using video on your website yet, then you’re missing out on a great opportunity to increase customer awareness.
As you are undoubtedly aware, web video is massive right now, and there is a lot of potential you may be missing out on if you are not using videos to promote your business, either on video sharing websites, or on your own website. Putting a video onto a website can seem quite intimidating if it’s something you never done it before. A very convenient option is to go through Youtube, Google Video, or Yahoo video and others that can embed the video on your website and make your site more attractive to visitors and more effective in communicating your message. But problems can arise like the video is taken down or the video quality isn’t that great. Embedding from another site can cause distractions to the viewer from your site and have them turn away to a site like Youtube.
If you are new to the whole Internet marketing and are still struggling to have your website set up, one of the most important things about doing business on the web is getting the formula right for getting your sales. One of the best ways to keep visitors glued to your pages is using video to convey some type of message. Depending on what you have to sell or the goal of your site, video can enhance the experience for the people who search for what you have to offer.
Videos offer an experience of sight, sound and emotional pull that can make people laugh, cry or feel excited with a well edited video. The goal of course is to increase your conversion rate. When people are in a heightened state, they will be more likely to follow your lead.
Some websites use a short flash based video on the website to allow quick review of the subject matter and to get everyone interested in seeing more. The benefit of that alternative is that the viewer can determine from the quick introduction whether the subject matter is what they were looking for. HTML5 is rising as capable competitor to Adobe’s Flash as a faster and less computer memory intensive.
At Integrated Webworks, we pride ourselves in offering our clients the best of what is available. Focusing on what the client’s needs of integrating interactive media and video into the design of their site is just one of our chief goals.