Businesses are always looking into finding ways to grow their business and they see the internet as a place to do just that. The confusion is knowing where to start from or which, of many paths to take. Working with the right web marketing company can make or break your internet marketing success. There are many ways to get traffic to your website, but which one is best for your business depends on many factors.
Getting new traffic to your website and turning new visitors into leads, or better yet a sale, is the single largest request we get from business’s contacting us for internet marketing services. The problem may be that nobody can find your website or the problem may be the visitor that does find your website never turns into a lead.
One unfortunate fact is very evident for business websites; despite having plenty of liquid assets at their disposal, many corporations are lost in bland Microsoft Word-esque designs that have become more mundane than going to a museum.
While designers know that a user’s experience on a website has a large impact on the way that customer will interact with them, impressing that concept on the business establishment has taken a very long time. Trends in design are making their way into corporate web, albeit slowly; with patience and a little luck, businesses will soon start to consider carefully coded and appropriately functional design as important as their mission statement and recent sustainability reports.
Overall design for your website should be simple, but pleasing the potential client without being too bland or having them get lost in the site. You want to wow the viewer with visual appeal, but also try to get them into the buying process to either buy a product,return later to continue business or find out more information. At Integrated Webworks, we will always work with you to apply the best possible solution to your web site and facilitate your design needs.