Reaching out to the community can be one of the most difficult operations for a business today. It is usually one of the last things a business will worry about with constant focusing on day to day operations, internal complications, and looking out for newer business by attracting existing and prospective clientele. Once all of these are covered, and workflow slows down, companies will only then begin to focus on their community through social media outlets.
That Facebook page you might have created six months ago hasn’t increased in likes and the twitter account is still sitting at the same amount of followers, with you left to only scratch your head wondering why that is. Social Media Marketing can be a great way to promote your business with articles or links to get people interested in what you are all about. A simple way to alleviate this is by posting links or promoting a page through ads, but the turnaround rate will probably be very minimal.
As you can see by Facebook’s Insights for the Integrated Webworks page, user activity sky rocketed at the contest start.
Sending out mass emails, different Facebook posts, using Twitter, as well as blog posts, you can reach out to a majority of clients and followers, this will create a lot of interest and prompt users to repost links and share with their friends and reaching out to even more people help start a buzz for an event, promotion, or new product.