In our last article, we discussed how quickly mobile platform has gained popularity in our community. The growing adaptation of smartphones and tablets have completely changed the way end-users discover products and obtain information online. Though, mobile platforms negatively impact the businesses that lack support for mobile platforms, they in turn provide more effective way to reach your target audience. In this article, we discuss how this can be achieved through mobile development and optimization.
When preparing for mobile platforms, one of the first decisions a business has to make is regarding the type of solution that needs to be implemented. The common solutions include either developing a separate website for mobile and fixed platforms or creating a single responsive website that supports platforms of various sizes. There is an ongoing and non-conclusive discussion regarding which of the two solutions is better. Before we discuss advantages of choosing responsive design, lets discuss significant factors that must be considered when preparing for mobile support.
– Space limitation
– Handling touch gestures
– Image/text optimization
– Navigation flow
– Element organization
– Ease of exploration
These are only the basic concepts that become relevant when supporting mobile platforms. A great web development firm keeps in mind all such details when utilizing their skills to produce a state-of-the-art website that demands user satisfaction. Through proper structure, creative content organization, simplified navigation and usability, we can provide a solution that ensures higher user engagement. A well designed mobile website/application makes mobile marketing much more effective, which at the end of the day results in higher visibility.
Responsive Web Design
Before responsive web design (RWD) came onto scene, small businesses were forced to create and maintain separate sites for separate platforms. SEO oriented RWD has made it very easy for business owners to adapt to mobile platforms, which comes with the advantage of maintaining similar user experience across different devices. Operated and maintained through one single place, a well designed responsive site allows companies to focus SEO efforts on a single domain. Since responsive web sites are developed to support wide range of resolutions, they come with added advantage of supporting wide desktop screens and landscape mobile orientations as well. Google and W3C have already regarded responsive web design as the recommended web standard and makes it a strong recommendation in order to maintain higher ranking in search result pages.
With the growth of mobile usage, having a website that supports these platforms has proved to be a necessity. But, this growth has also opened doors for businesses to easily reach their target audiences and generate higher revenue. Mobile optimization includes taking advantage of features that make reaching audiences much more effective. Through use of services such as geolocations, cross-platform synchronization, API supports, click-to-call or click-to-text buttons, find directions, etc businesses can aim for higher turnover ratios and more effective marketing strategies. Taking advantage of such features combined with analytics reporting we can turn mobile innovation into opportunity for growth.
The ease to carry mobile platforms leaves an end-user engaged for a longer time, which provides yet another opportunity for small businesses. In addition, the support for share buttons makes it easy to share mobile content amongst circles and significantly increases audience reach. Consumers can leverage many such features to transform handheld devices into marketing tools. Using geolocation to come up in local listings, thoughtfully placing call for action buttons, and highlighting important information in mobile devices greatly focus on converting leads into sales.
Time to take Action
By end of this year, analysts have also predicted higher web queries to be coming from mobile platforms than those from fixed platforms. The choice is simple: prepare to satisfy the user group behind these tiny screens or lead them to your competitor’s doorsteps. Contact Integrated Webworks for a consultation on preparing for mobile platforms and explore various ways to reach your target audience more effectively.