2020 has had its fair share of highs and lows, and as one of the most abnormal years comes to a close, it is arguably the best time to reevaluate your marketing strategy. What has and, more importantly, what has not been the most efficient addition to how you market? We know this can be a daunting task for some, which is why we made a comprehensive guide to walk you through next year’s plans.
Maybe your goals for this year were to generate more leads or to find new ways to reach your audience, what tactics did you use? Did they prove to be successful or fall short? Most importantly, where do you need to go from here? There are so many automated tools that promise that with the wave of a wand your ROI will spontaneously become invincible. As much as we all wish for that to be true, it is unrealistic. Starting with an analysis from the past few years will give you the ability to find your strengths and weaknesses and then build a more comprehensive strategy around those worrisome areas.
Let’s say your target market for your Tennis Racket company has fallen unresponsive. Who are they? Sadly, “Women aged 30-45” is not going to cut it. We need more detailed info to market effectively, such as, where do they live? what are their hobbies? where do they find their news? and what are their values? Get to know Suzy from Jacksonville, Florida that loves to play tennis with friends and scroll through Instagram on Tuesdays while reading news articles found on Facebook. From this description, you can strategize creating targeted sponsored advertisements on Facebook and Instagram about your industry-leading tennis racket technology. In short, find the most efficient modes of communication and build on them.
In typical new year’s fashion, after analyzing your shortcomings it’s time to brainstorm your goals for 2021. Generating more leads and boosting your online presence is a great place to start, but it is best to dig deeper. SMART goals can allow you to make goals that are measurable, realistic, and that will hold you accountable. The goal of generating more leads becomes more attainable when it is specific and time-bound, such as our goal is to increase tennis racket sales by 10% by the end of the next fiscal year by using online marketing tactics such as social media marketing in order to broaden the customer base. Using these goals to build your marketing strategy will better your chances of success.
Without tactics to back up your goals, your marketing strategy is merely words on paper. At Integrated Webworks, many clients come to us about failing leads or unresponsive customers which is why we came up with our online marketing solutions. These solutions, which include a combination of social media marketing, Google paid marketing, search engine marketing, streaming ads, content writing, directory marketing, and many others, are perfect for expanding your online presence, driving more site traffic, and ultimately generating leads. Finding tactics that are the best for your goals can be confusing, especially after a tough year. Our experienced team, equipped with our online marketing solutions, can help you resurface, stronger than ever. Call us today at (904) 254-2763 and let us help you analyze and re-strategize your marketing plan to help you achieve your 2021 goals!
For more information on our online marketing solutions, visit our online marketing page.