When social media originally became popular, many businesses discounted it as an outlet for the young people to interact. Today, social networks are now a substantial part of every marketing strategy. A survey done at Global Web Index revealed that 30% of all internet users search for products on social media. The study also indicated that 37% of internet users follow their favorite companies or brands on social media. As you can see, the benefits of using social media are so great that anyone not implanting this resource is missing out on an incredible marketing opportunity. Nevertheless, many business owners are unaware of the advantages social media platforms can do for their company. Here are five advantages using social media platforms.