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Category: Web Design

10 ways to improve your site usability

1) Usability testing doesn’t have to be a huge task. Having five users test your site will catch most of the problems on your website before launch. The biggest issues are usually caught by the first one or two users and the rest of the users will usually confirm their findings. Any testing is better than none.

2) Users make purchases from websites based on perceived security, privacy, quality of content and design, in that order. Make sure if you’re selling a product or collecting any information about a user that your site is visibly secure with a privacy policy in place, then you’re free to work on the content and design of the site. This is particularly true in commerce, medical and insurance sites where trust has a lasting effect.
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Oct 2
Categories
  • Web Design
  • Web Development
Tags communicationdesignModern Eye-trackingproduct pagesproductsqualitywebsites

Why Redesign a Website

A website redesign is lot more than just giving it a “face lift”. When someone gets a face-lift the sole purpose for doing so is to look younger and better. A strategic redesign not only improves the look of your website, but also goes far beyond the surface, dealing with increasing the functionality and improving the overall structure of the website. You could have a great looking website but that doesn’t eliminate the need for a redesign.

If you have redesigned your website twelve months ago, but since then you have added more content and features cluttering the website, you may want to look at a strategic structural redesign. This redesign would primarily focus on the placement and structure in order to ensure your website is simple to navigate and that you can direct your end users to specific content before they lose interest. Click here to view few of our most recent strategic redesigns.

People are known to have a very low attention span; you only have seconds to impress your end user. Your website should allow them to make a decision to explore and go beyond the first page. The look of your website plays a very important role, but the interactive content that your website provides will keep them coming back for more and provide them with a reason to make a positive decision towards your product or services.

A website redesign is nice for getting a burst of clients coming to check out what’s new, but in order to keep potential prospects interested while visiting your website it takes a sound strategy to back up that design. Utilizing these ideas, a strategic redesign can make your website the most productive employee in your company.

Aug 24
Categories
  • Web Design
Tags experiencefunctionalityredesignstrategyuserweb designwebsites

Interactivity = Sales

We all know the old adage, “Sex sells”, but we certainly recognize when the message is inappropriate for our business. The equivalent message in online advertising is, “Interactivity sells.” If you can draw the user’s eye and successfully get them to do something, you are on your way to winning new customers.

Be interactive, because when your customers feel compelled to action, they are one step closer to buying!

Aug 21
Categories
  • Online Marketing
  • Web Design

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