1) Usability testing doesn’t have to be a huge task. Having five users test your site will catch most of the problems on your website before launch. The biggest issues are usually caught by the first one or two users and the rest of the users will usually confirm their findings. Any testing is better than none.
2) Users make purchases from websites based on perceived security, privacy, quality of content and design, in that order. Make sure if you’re selling a product or collecting any information about a user that your site is visibly secure with a privacy policy in place, then you’re free to work on the content and design of the site. This is particularly true in commerce, medical and insurance sites where trust has a lasting effect.
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