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Sponsored search engine marketing is also referred to as Pay Per Click (PPC), which is an internet advertising model used on search engines (Yahoo, Google, MSN, AOL etc..), advertising networks and content sites such as blogs, in which advertisers pay their host only when their ad is clicked. With search engine, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content.
At Integrated Webworks we manage the Pay per Click campaign for our clients and based on our keyword research and the data that we collect from click though ratio and conversion rate, lets us mold the clients pay per click campaign to give them the highest return on their investment (ROI). We provide monthly and quarterly reports to our clients showing the progress of the sponsored search engine marketing.
Please contact one of our project managers at 877-279-0279 and let us help you market your website using our pay per click campaign strategy.
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