Have you ever met a really well dressed person with no personality to back it up? That’s a good example of how it feels to find a well-designed website without quality content to keep you interested. You can’t gain long term customers with just a pretty face. Your content is the best way to build a long term relationship with your customers, but that’s not the only reason “content is king”.
Search Engines look at the content of a website more than anything else. A search engine can distinguish the quality of the content and use that rating as the most important value when placing your site. Google, Yahoo, Bing, and other search engine’s main job is to find the best and most useful content for a given search term. If you want to rank high in the search engines, you have to provide the most useful content for your customers.
Speaking of customers, a user may be initially impressed by the look and feel of your site, that “wow” factor, but it’s not enough to keep them there for long, or to keep them coming back. Providing information that your customers can use is the main way to make people spend more tim e on your site. Integrated Webworks can advise you on the content of your site and, if needed, even outsource your content needs.
It’s also important to keep your information up to date. If you ate the same meal every night you would eventually get tired of it. A frequently updated site is necessary to stay on top of search engines and keep customers interest. Integrated Webworks can provide tools to update your site easily, allowing you to provide your customers with quality on-the-spot information.
In today’s social media landscape, good content is more important than ever. People are more willing and able to pass information around the web than ever before. If you can provide content that people are interested in, they WILL share it with the world. Services such as Twitter, Facebook, and a variety of mobile phone applications make sharing your information easy. When your customer shares your content online with a friend, that friend will share it with another, and soon your one customer will have multiplied to 10, 20, or more. Integrated Webworks provides social media integration to make it as easy as possible to share information with your customers.