Companies are making the move to gain steps in the social media ladder, and one giant hurdle is Facebook. Trying to separate a potential client from the 500 million plus users may seem daunting, but the Facebook developers have made it possible to create unique pages that can fit a company’s brand and mission.
This branding and customization allows for a faster transition from visitor to customer, since Facebook has been the number one visited site for almost the past year, beating out Google. The customization allows any business to have a dedicated page to push a product or service, or maybe just showcase something new all within the Facebook. Facebook was not just generous in letting you build a page to hold content, but they allow you to have a special landing page other than just the normal wall. They also give fan pages a larger profile picture than a normal user’s profile page. You can integrate other social applications like Twitter, Flickr, RSS feeds and more into the fan “page.” In essence, it is really more than just one page. It is a mini website and tool all within this giant social media hub that can possibly gather in potential clients who may not have ever thought of heading to your site.
Example of a Customized Facebook page. Integrated Webworks does not claim design of Coca Cola’s Facebook page.
Visit and join the Integrated Webworks Facebook page to see an example of how we have branded our Facebook page.