QR Codes offer much more than just an average bar code can. With the ability to store more than one hundred times the information that a standard bar code contains, a QR Code can be used for prin, web, and a variety of other mediums. QR codes enable users to scan in an image containing a code with their mobile device, gaining access to contact information, product information, websites, coupons, advertisements, and more.
The popularity of QR codes has increased greatly over the past few years. In June 2011, 14 million mobile users scanned a QR code with their mobile device. QR code scanning grew 1200% from July to December 2010. 60% of users who scan QR codes are male and over half of them are between the ages of 18 to 34. 62% of users have scanned more than one code in the past six months. Most QR code scanning takes place at home, followed by retail, groceries stores, the workplace, and finally public transit. The most popular uses of QR codes are for price comparisons (81%) and product reviews or special offers (63%).
Incorporating a QR code into a product or awareness campaign is a great way to get people interested in finding out more. This can lead to new sales, new or improved customer relationships, or building a following to help promote identity awareness.