With a total of 630 billion global users and a massive 770 billion pageviews per month, Facebook is now the most visited site on the internet. About 52 percent of all Californians and 48 percent of all Floridians are registered on Facebook, with many other states above 50 percent, making it a top destination site for most online Americans. Many people now prefer to give out their facebook information rather than their phone number; the ease and convenience of communication is undeniable.
Facebook isn’t limited to young people. The total US Facebook population is comprised of a range of age groups; users from ages 26 to 34 make up about 29 million users, with young adults from 18 to 25 at around 50 million users. As for the 45 and older group, the data shows there are around 28 million users who are both registered and active. This older demographic continues to grow, with the 55 to 64 group nearly matching the numbers of the 13 to 17 group.
More than 30 billion pieces of content are shared each day on all of Facebook, with each user contributing about 90 pieces a month. Facebook mobile users are twice as active compared to non-mobile users. Mobile access hits reach 200 million every day!
This much stock and diversity in demographics proves Facebook to be a true goldmine in terms of marketing information. Users constantly update their interests and desires, which makes it easy for the businessperson to hone in on their target audience.
The average user is connected to about 80 community pages, groups and events. Why shouldn’t your business be included? A business page where users can “like” and follow your updates is a crucial tool in marketing and allows you to keep your customers informed and up-to-date. This is important if you need to get the word out for promotions, sales, and events in an immediate, paper-free method.