Earlier this year, Instagram confirmed that it was developing business profiles — a la Facebook Brand Pages.
The new profiles remain largely the same short of three notable additions: a contact button, linkable location tag and a category to better classify the nature of your business.
The “Contact” button is an especially nice addition, as many businesses have resorted to adding their email addresses to their bio, a move that usually results in spam. By hiding the email address, yet still giving Instagram users the ability to contact you directly without having to friend them. The “Contact” button also gives Instagram users the ability to grab directions to a local office.
The “Location” tag features a map to find the whereabouts of any Instagram user with a business account. This allows the bio section of the users Instagram to free up and give more room for a description of their company.
Last, there is the “categorization” of accounts through tags. The account shown below has “Health/Wellness Website” tag, which could help to shed doubt that you’re adding the right account, or make it easier to find business accounts that better align with your interests or needs
All three additions are smart solutions to current pain points on the platform for businesses. With the help of our team at Integrated Webworks we can make sure your Instagram is set up correctly so that your business is easy to find for potential new clients and followers. We also specialize in social media content that will promote your business and get your message across to your users, ultimately driving in more business for your company.