There is no doubt that our smartphones are highly valuable to us and have become an extension of our lives. Smartphones have changed how we live, work, create, and maintain relationships.
Mobile platforms can improve awareness and engagement around corporate values and significantly enhance the corporate, organizational and community event and initiative experience.
According to a 2015 study (Microsoft), the evolution of the human brain in response to the digital lifestyle has resulted in the decline of the average human attention span from 12 seconds in 2000 to eight seconds five years later; effectively one second less than a goldfish. At the same time, the report concluded that our ability to multitask has drastically improved.
Native app engagement is particularly important for the millennial workforce which, according to a May 2016 Gallup Poll, are the “least engaged generation in the workplace”. The report also mentioned that turnover among millennials currently costs the U.S. economy $30.5 billion annually.
To understand why millennials prefer push notifications over email, you have to look at the influence smartphones have played in changing the way we consume information. Since the beginning of time, if we wanted to find information, we would have to go and find it; whether it was speaking to the town elder, going to the library or logging into the Internet.
We are now in the midst of a huge paradigm shift in how we consume information. If we want information, we can opt into information one-time whether it be political news, the latest fashions or what is happening with our friends. An app will then tell me when something relevant to our interest is happening without us having to go search for it – thus, the opt-in generation.
As millennials take over the workforce, it is becoming that much more critical to adapt to better means of information distribution and engagement – especially when they are part of a distributed workforce.
An increasing number of companies use event apps not only as a tool for meetings and events, but also to promote corporate values and initiatives. Event apps can be used to distribute information, solicit feedback and spark dialogue from teams to help transform the corporate culture and rally people around their corporate values.
By centralizing important internal updates into an exclusive media channel like a native app, you are providing a quick and easy way for people to access documents, ongoing dialogues and more. When something new happens, app administrators can distribute new information to the mobile app and alert members through push notifications.
Soliciting feedback by sending a push notification through a native mobile app is naturally more effective than other methods. An advanced and user-friendly meeting/event app can increase audience engagement by as much as 800 per cent compared to other methods, like surveys.
One particular company mentioned to me before an event that they were lucky to get a four to seven percent response rate from their employees after their conferences. By leveraging an event app’s dialogue feature with push notifications, they saw a 99 percent engagement rate during the event and an 87 percent engagement rate after the event. That is a huge difference in engagement and dialogue!
That same company now uses its event app for a variety of internal business needs from corporate communications, training, and various internal initiatives like diversity and inclusion.
By leveraging native app technology, you are creating a more efficient private media channel that will spread your message more efficiently, provide valuable insight into your distributed workforce and give your teams that sense of transparency and inclusion that every company strives to accomplish. If you need a native app to be developed to get you workers more engaged and active at work, we’re your guys! We specialize in application development and design, give us a call today at 904-279-0279 so we can get started on your new app.
