Todays users expect companies to be personalizing their online experiences based off of relevant interests companies pull from their data they track on their website.
Your home page content needs personalization based on the user that is visiting, for example if they are visiting for the first time, a returning visitor, or a returning customers. These 3 groups of visitors will be expecting to see 3 very different things when they visit your website.
“Just over half (58%) of web visitors want personalization based only on user information they proactively provide. Yet another group (38%) will specify their individual interests so that the site can personalize content.” – CMO by Adobe
What we mean by personalizing your website based on different viewers is; When a first time customer comes to your site they will be expecting some sort of welcoming message, a quick insight on what your company is about, and CTA (Call To Action) pulling them towards a promotion or offer. When a user returns to visit your site they will be looking to see something new and relevant to keep them coming back. They aren’t going to see that same beginner message telling them to download or check out content they looked at when they first visited your site.
By personalizing your homepage you can increase traffic flow throughout your website, as well as an increase in clicks on CTA’s, ultimately bringing in more customers and sales. Start using smart content! Don’t annoy your customers by showing them content that doesn’t have anything to do with why they are on your website.
Give us a call at 904-279-0279 to learn more about smart content and how we can get this started on you companies website.