There are a lot of opinions out there about what constitutes as a good web design & what your website should look like, whether it should look modern, professional, or vintage that’s mostly up to you. But there are a few things you should make sure to avoid in your website’s design to make sure it is optimized to get the results you need.
Here’s what you should make sure to avoid and how to avoid them:
Text Too Small
The first mistake people make is creating a site with fonts that are too small. The reason for this is that, back in the day, most websites had small fonts. The standard was somewhere around 12 px, and nearly everyone followed that standard.
But, over time, people started to realize that 12 px fonts are hard to read online. When a screen is 24 inches from someone’s face, small fonts make it difficult to read. In addition, you also only have a limited amount of time to get a user’s attention and let them know they are in the right place. On average our attention span is about 8 seconds, if you’re causing your viewer any longer to understand what your company is and what you can do for them there is a good chance they are going to leave your website right there & then.
To keep people focused & interested on your website you need to make sure you are creating great headlines that will grab your reader’s attention. Make sure your headline fonts are big enough to grab attention, but not too big where they become obnoxious. Next you need to focus on writing interesting content that will get your viewers to read more than 28% of what you’ve written. Part of keeping them interested will require you to set the font size to where your users won’t have to squint to read you information.
Low Contrast Fonts
Another mistake people make related to fonts is making them have low contrast compared to the websites background, making it hard for your users to read. You want your web content to be as easy to read as possible. the amount of light that gets through our eyes at age 40 is only half the amount of light that gets through our eyes at age 20. This drops to 20% by age 60. On top of that, nearly 9% of Americans are visually impaired.
With these stats in mind, do you really want to make it harder for visitors to read your content, especially after working so hard to get a new website up in the first place? This one has a simple fix, just make sure your content’s color has a high contrast to the websites background and you are good to go.
Poor Line Height for Text
Line height for text is something that often gets overlooked. A lot of web designers and developers choose a font, pick a size, arbitrarily select a line height, and then call it a day. Not us, when selecting a line height for our customers’ websites we make sure to avoid using too small of a line height that could look over crowded, but at the same time make sure the line height isn’t large enough to cause swim lanes.
You may not have realized it, but there’s a reason some designs and font combinations are more pleasing than others. Great designers know how to achieve the golden ratio to make sure your web content is aesthetically pleasing and easy to read.
No Accent Color for Calls To Action
One major mistake you can make while designing a website is not giving your calls to action an accent color, giving them that extra bit of attention they need to pull users in. Giving you call to actions an accent color will help you to get people’s attention and make them want to actually click and take action.
Here are some tips when using accent colors, first of all you want to make sure the chosen color is bright enough to draw attention. Next you need to make sure it is still complementary to the rest of the websites color scheme. Lastly make sure it has a strong contrast from your webpages background, and don’t over use it or it will lose it’s purpose.
Don’t Change Up Common Structuring
What we mean by this is, when people come to your website they already have an idea in their head of where certain information should be. Such as users are used to finding logos in the top left of the page and menus in the top right, as well as always seeing an about and contact page in your websites navigation. Sometimes getting overly creative with your websites layout does more harm than good.
When creating the structure for your website keep those main points visitors expect to see in mind. It will allow people to feel comfortable with your website as soon as they get on the page, as well as easily find the information you are looking for.
What We Can Do For You
Does this all sounds a little overwhelming? Call integrated Webworks for your websites next redesign, we will create a design & layout that is sure to grab customers’ attention and keep them coming back for more. As well has helping you set up and guide your websites content in the right direction to keep users interested & generate leads.