If you manage a business page on Facebook, then you have probably seen the nice light blue button by your well performing post saying, “Boost Post.” Sometimes, Facebook will even send you a notification stating, “Your post is doing 50% better than most of your post. Boost it now…” So, is boosting your post really worth the “$1 a day” versus using Facebook ads? No. Facebook ads are better for social media marketing and here’s why.
Boosted posts are just normal posts you pay to put on
people’s feed with the potential of them liking, commenting or sharing. There
is no customization to the post after you boost it, meaning if you made a
mistake, there is no going back to change it.
It’s a good method when it comes to having a nice, well performing post you would like to get the word out about. A new sponsor? Make a post, then boost it! A redesigned website you want your followers and others to see? Post, then boost! Boosted posts can make the difference between 10 likes to 50 likes.
Boosting a post is pretty enticing when Facebook is stating, “it may help you get more people to react, share and comment on it.” Who doesn’t want more likes, comments, and shares, right? It may seem all nice and dandy, but what does it actually equate to? Do you get more page likes when you boost your post? Or how about more website visitors? Maybe is the keyword here. Boosting a post may seem like an easy thing to do, but there is a reason Facebook makes it seem so easy.
Boosting a post is good for brand awareness and reach, but
you are not targeting the right audience to lead to a conversion. You’ll get
one more like on that post, but not as many page likes, website visits, or even
people viewing your page. So that $20 you spent is the equivalent of posting
flyers around town and having one person show up to your band’s gig.
So, what is a more effective method?
Create a Facebook ad!
Facebook ads are incredibly helpful and way more effective in the long run. Not only can you create a custom audience, but also track your customers. That’s right! You’ll have the same power as the big corporations who just so happened to notice you looking at a new pair of Converses online and is now blasting your feed with ads for those very same shoes! Facebook ads make it easy to create an ad for those who are trained. Their guided creation has the marketing funnel out in front of you.
From the beginning of the funnel to the end, you can create effective ads just for specific goals!
So, need help with Facebook ads?
Facebook ads are a fun, creative way to get your business in front of the right people. Although Facebook Ads seem easy, there is much more to know to create effective campaigns. If you need help with your understanding your ads and creating effective social media campaigns, let us help.