With roughly 3.5 billion users, social media is the best way to get up close and personal with established and potential customers.
Prior to social media, it was nearly impossible for new businesses to get in front of their target audience. This new digital age of social media has not only evolved how businesses communicate with their customers, but has been found to help generate consumer loyalty, brand credibility, and brand recognition. It’s no surprise that 3 out of 4 marketers agree that social media has been an effective addition to their strategy.
Whether you are a startup or a well-established brand, recognition is a necessity. Being the first step in the marketing process, companies are motivated to have their brand be at the top of their target market’s minds. With access to half of the world’s population through just a few clicks, your brand is in front of valuable and interested consumers but wait – it gets better. With easy-to-design sponsored advertisements offered by each platform, you are able to choose your audience in order to secure valuable leads without hurting your budget. Whether you choose to grow your brand organically through regular social media postings and customer engagement or through sponsored advertisements, brand recognition is easier than ever.
Looking to find the secret weapon to building better relationships with consumers? Look no further. In a world where finding a better deal is just a few clicks away, consumer loyalty and brand credibility is becoming a getting harder goal to tackle. Social media enables brands to talk directly with consumers, allowing them to form distinct personalities rather than just being seen as an item. Similarly, social media allows for complaints or issues to be handled directly, thus generating feelings of trust. We also can’t forget how much consumers LOVE to feel included! In fact, 42% of consumers said that they want to be involved in the development of new products for their favorite companies. With widgets that so many social platforms offer, this is an easy addition to gain consumer engagement and boost relationships with your customers.
Social media has really changed the game for businesses, and this is only half of it! When starting a social media strategy, the learning curve can become overwhelming. Luckily, there are experts out there that can help you resurface and become social media legends. Check out our online marketing toolkit to see how we can transform your brand.
For more information on social media marketing, visit our online marketing page or chat with us at 904-279-0279.