The ability to make personal connections with customers is what sets a small business apart from a giant company. While connections can be made outside of the digital and internet world, Facebook gives a rare opportunity to reach out to people in their own home, on their own time, and seemingly like it was by their own choice. It doesn’t feel as accosting as an advertisement in the “real world”, because the fans are the ones to choose whether or not they want your business in their feed.
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