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Happy 4th of July from Everyone at Integrated Webworks

Jul 2
Categories
  • Holidays

What’s New on the Web: HTML5

The web is always growing and changing and people are constantly coming up with new ideas to help make things better both for the user and the developer. HTML5 and CSS3 are the newest changes to come to the web. There are a ton of new features that will make it easier on your users to both find and understand the content on your site. Some of these features add functionality like Video and Audio, some help with search engine optimization like the new structure tags, some help understanding like the new form tags and some just make the web look better like CSS3 drop shadows. In a series of articles we’ll go over these new functions and how they can help you and your visitors.

Lets take a look at HTML 5 first…
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May 14
Categories
  • Online Marketing
  • Technology
  • Web Design
  • Web Development

Happy Holidays from your team at Integrated Webworks!


Your team at Integrated Webworks would like to thank all of you for your loyalty and good will throughout the year. Thanks to you our customers and partners we have been able to grow even during an economic slump. We are continuing to expand and grow our capabilities so we can provide both expanded services and exceptional websites, and applications. We pride ourselves on our client’s success. Your success literally means we’ve done our job right.

We are looking forward to working with you to make sure 2010 is an exceptional year.

Sincerely,

The Team At Integrated Webworks

Dec 23
Categories
  • Holidays

Is Your Website Working for You?

So you’ve developed your new website and set it live for the entire world to see. What do you do now? How do you know if anyone is visiting and if so, who are they? That’s where your website statistics come in. At first glance they can be kind of daunting. What’s the difference between unique visitors and hits? Don’t worry, we’re here to help. We’ve made this no-nonsense explanation of your websites stats so you can see what’s working and not working on your website.

Here are some of the more important statistics to look at:

Unique Visitors –This is one of the more important statistics to look at. The unique visitor’s statistic counts every IP address (we’ll say, computer) that visits your website. That means that if a user visits your site more than once (from the same computer) they will still only be counted once. There is a drawback to this statistic though. If someone visits your site from two different computers, the same user will be counted twice. Here’s an example, let’s say a user visits your site from their work computer, then goes home and visits your site from there, that user will be counted twice even though it’s the same user because they used two different computers with different IP addresses. Even so, this statistic gives you the most accurate count of how many people are actually visiting your website than any other statistic.

Number of Visitors –This is the total number of visits made by all visitors during the past month.
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Dec 14
Categories
  • Online Marketing
  • Technology
  • Web Design
  • Web Development
Tags hitsvisitorsweb

The Importance of Content in Online Marketing

Have you ever met a really well dressed person with no personality to back it up? That’s a good example of how it feels to find a well-designed website without quality content to keep you interested. You can’t gain long term customers with just a pretty face. Your content is the best way to build a long term relationship with your customers, but that’s not the only reason “content is king”.

Search Engines look at the content of a website more than anything else. A search engine can distinguish the quality of the content and use that rating as the most important value when placing your site. Google, Yahoo, Bing, and other search engine’s main job is to find the best and most useful content for a given search term. If you want to rank high in the search engines, you have to provide the most useful content for your customers.
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Nov 12
Categories
  • Uncategorized

10 ways to improve your site usability

1) Usability testing doesn’t have to be a huge task. Having five users test your site will catch most of the problems on your website before launch. The biggest issues are usually caught by the first one or two users and the rest of the users will usually confirm their findings. Any testing is better than none.

2) Users make purchases from websites based on perceived security, privacy, quality of content and design, in that order. Make sure if you’re selling a product or collecting any information about a user that your site is visibly secure with a privacy policy in place, then you’re free to work on the content and design of the site. This is particularly true in commerce, medical and insurance sites where trust has a lasting effect.
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Oct 2
Categories
  • Web Design
  • Web Development
Tags communicationdesignModern Eye-trackingproduct pagesproductsqualitywebsites

How can Twitter help your business?

Twitter, a micro-blog with IM like capabilities with posts of 140 Characters or less, is spreading like wild fire. It has taken a prominent place in companies’ social media marketing strategies. Businesses use twitter to listen and carefully communicate with customers and prospects, share real-time news, monitor what people are saying about their company, for corporate branding, and product / service promotion.

The key to twitter is creating a slow, but steadily growing fan base. To create this fan base you need to make yourself worthwhile for others to follow you. Whenever you find something interesting that you think your followers would be interested in tweet it. You have to build a reputation on twitter for you to promote your business successfully. Using twitter you can easily promote your business online because it lets you be visible to the whole word, especially to your targeted followers, and help you grow your business.

Sep 10
Categories
  • Online Marketing

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