About the Author

Pathik Shah, a computer science and marketing professional, brings a vast depth of experience to the table. With degrees from New Jersey Institute of Technology and Rutgers University, he has successfully merged his expertise in both fields. Since 2013, he has been the driving force behind Integrated Webworks, his own Digital Agency based in Jacksonville, Florida. Pathik's extensive knowledge and hands-on experience have helped numerous companies thrive in the dynamic digital landscape. This is his second published book, following his 2016 title "Digital Footprint, How Your Online Presence Affects Your Business." Beyond his professional pursuits, Pathik finds fulfillment as a dedicated husband and proud father of two daughters.

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About the Book

Within the pages of this book, you will discover a wealth of knowledge encompassing the latest trends, strategies, and AI-powered tools that will transform search engine optimization and pave the path to successful SEO implementation for any business. Its pages are filled with valuable insights, ranging from mobile optimization to leveraging UX signals, such as Core Web Vitals, and establishing credibility through E-A-T. It delves into voice search, schema markup, content strategies aligned with user intent, and local search optimization for location-based businesses. With a focus on building high-quality backlinks and tracking SEO metrics, this book equips businesses with the tools to thrive in the evolving digital landscape.

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