What is a marketing strategy and why is it important?

What is a marketing strategy and why is it important?

What is a marketing strategy? It's a question that a lot of business owners ask, and for good reason - it's an important part of any successful marketing plan.  A marketing strategy is simply a plan of action that outlines how you will reach your target market and achieve your marketing goals.  Additionally, without a marketing strategy, it can be difficult to know what steps to take next in order to grow your business. In this blog post, we'll discuss the importance of marketing strategies and why you need one for your business!

Winston Webworks

Winston Webworks

Integrated Webworks Recognized by UpCity.com as one of 2022's Top Marketing Consultants in the United States.

Integrated Webworks Recognized by UpCity.com as one of 2022's Top Marketing Consultants in the United States.

We are excited to announce that UpCity.com recognizes Integrated Webworks as one of 2022's Top Marketing Consultants in the United States!

Winston Webworks

Winston Webworks

Why is brand recognition important for your local business?

Why is brand recognition important for your local business?

A company's success largely depends on how well its brand recognition is known and recognized by consumers. To create a successful business, it's important to invest in marketing and branding initiatives that will increase brand awareness. Without a strong brand, a company will find it difficult to attract new customers and maintain its existing ones. But what is brand awareness, and why is it so important?

Winston Webworks

Winston Webworks

Google Ads vs Facebook Ads and Which One is Best for Growing Your Business

Google Ads vs Facebook Ads and Which One is Best for Growing Your Business

Google Ads vs Facebook Ads... Which one is best for your business? In this blog post, we will be going over the pro's and con's of each so that you understand which advertising platform is the right fit for your business.

Winston Webworks

Winston Webworks

Avecina Medical - website design and development

Avecina Medical - website design and development

The Integrated Webworks crew is taking innovations to the next level. They utilize their skills in digital marketing, graphic design, and web development to create engaging websites that accurately represent your company and attract new clientele.

Winston Webworks

Winston Webworks

Savannah Education Consultants - Website Design and Development

Savannah Education Consultants - Website Design and Development

Integrated Webworks has extensive experience assisting businesses in developing solutions that authorize easy access to a company's website. Savannah Educational Consultants is one of the companies and entrusts the Integrated Webworks team to accurately represent their company through website development and digital marketing.

Winston Webworks

Winston Webworks

Reinhold Foundation - Website Design and Development

Reinhold Foundation - Website Design and Development

Do you run a non-profit or a small business and are unsure how to reach out to more people? Integrated Webworks (IWW) has effective solutions for you. IWW's team applies their expertise in digital marketing, graphic design, and website development to guarantee that your company accurately describes and represents itself.

Winston Webworks

Winston Webworks

The Impact of Video on Digital Marketing

The Impact of Video on Digital Marketing

Since the first video was uploaded to the internet in 2005, video has become the preferred means of getting information and entertainment for most internet users. In fact, 72% of customers said they would rather learn about a product or service from a video. Additionally, 84% of people say they've been persuaded to buy a product by watching a brand's video. Video marketing is a powerful tool to engage with your target audience and generate sales, and it's only becoming more important.

Winston Webworks

Winston Webworks

Meet Brandon Wells

Meet Brandon Wells

Brandon Wells is a Senior Web Developer that works alongside other members of the IW Team to create dynamic, mobile-friendly platforms that our customers can navigate and update with ease.

Winston Webworks

Winston Webworks

Could Email Marketing Grow Your Business?

Could Email Marketing Grow Your Business?

Email marketing offers some unique advantages to your business's digital marketing strategy. When used correctly, email marketing can be an extremely cost-effective and powerful way of promoting your business and producing more sales. Though there are certain challenges to consider, once you know how to use it, email marketing can be a strong asset to your digital marketing strategy.

Winston Webworks

Winston Webworks

Meet Shannon Krupka

Meet Shannon Krupka

Shannon Krupka is the Senior Designer and Project Manager Shannon's role at Integrated Webworks. She strives to create dynamic, effective, and innovative designs for websites, apps, and web applications. She pushes to bring a meaningful and measurable impact to our client's websites, aiming to give the best product possible for our client's future success. Shannon makes it a point to work with our clients as much as possible to help build and expand on their ideas and how to implement them to expand their businesses.

Winston Webworks

Winston Webworks

What is OTT?

What is OTT?

Let’s start with the basics. OTT stands for "over-the-top" because originally all OTT devices were placed on top of a televisions set's cable box. Now, the word OTT refers to a device that streams video over the internet onto a TV screen and is not a desktop, laptop, or mobile device.

Winston Webworks

Winston Webworks